BRANDING - Adobe Illustrator

Church leadership explored modifying the name for the ministry initiative, which required a new identity. The concept: use simple but evocative imagery in the logo mark. I used the universal image of love–the heart–housed as it were, within loving arms (although only hands were used). Fonts were chosen to complement the movement of the graphic itself, while allowing for its use as a stand-a-lone logo type.

Grace Church in Louisiana did not have a web presence or a brand identity. The new pastor wanted something that was modern but still fit the congregation and the community in which the church lived. That was all of the direction for this logo project. In cases like this, it is important to present a variety of options, where one design may provide the creative direction in which to go. The church chose the "GB" logo by consensus vote.

SERMON SERIES POSTER - Adobe Illustrator | Photoshop

The requirement was to design a poster for a particular sermon series. This title was extremely long and required an intelligent approach to make the title not read like a paragraph. So, the approach was to break up the title by making it more interesting.

One version sought to push all the way toward a cork board, scrappy approach. However, this look and feel did not fit the overall personality of the organization. The other version of embellished text presents the title as a graphical element instead of mere words and was the version chosen. Graphic design at its core is about problem-solving. We try to solve problems with multiple and contrasting approaches at times–as with these tow poster versions.

ALBUM ART - Adobe Illustrator | Photoshop

Some projects are purely design, as with album art. This song is about a Soldier who was deployed with a young family back home. The idea was to design a cover that was conservative enough to match the subject, while refraining from using images that are typical of patriotic themes. The ornate wings were used in a complementary color, while the lines offered simplicity and cleanness to the design. A watermark of the main image adds depth and interest to the design.

SERMON SERIES BUMPER VIDEO - Adobe After Effects | Photoshop

This video, created in Adobe After Effects, supported the introduction to a series of messages. Key terms related to the theme were "growing", "blooming", "dying to self and living for Christ". The title of the series was that we have all these blessings "In Christ Jesus". 

MARKETING PROMOTIONS

This project required a Situational Analysis from a Marketing/Promotions perspective and which was designed to gather information that identified internal information about products, relevant company information and sales history. Accompanying this design, was a review of the NAICS code for the company, along with the product life cycle for the Darla's Cakery.

Some research findings were:  Due to the low barriers to entry, there is a threat of substitutes, with market followers offering similar products and style – substitutions. Therefore, certain tactics will bolster effectiveness of the promotion strategy. Specifically, high quality, innovative design, and features that are well received by target customers. The planned promotion intends to adopt this specific tactic with the loyalty rewards program.

  • Logo concept and design for a proposed rebranding of the ministry.
    Logo Design Logo concept and design for a proposed rebranding of the ministry.
  • This flyer was designed to show a practical application of the logo design.
    Flyer Mockup This flyer was designed to show a practical application of the logo design.
  • Logo design for a Louisiana church.
    Church Logo Design Logo design for a Louisiana church.
  • Logo design for a local Missouri cake shop.
    Bakery Logo Design Logo design for a local Missouri cake shop.
  • Logo Design
  • One of several iterations of a church rebranding logo.
    Church Logo Design One of several iterations of a church rebranding logo.
  • This was designed as a logo concept for a new catering business.
    Catering Business Logo This was designed as a logo concept for a new catering business.
  • Album art for a digital song release.
    Album Art Album art for a digital song release.
  • Album Art
  • This was a design concept for a sermon series poster. The design chosen was the next poster you see.
    Poster Concept This was a design concept for a sermon series poster. The design chosen was the next poster you see.
  • Chosen poster design for sermon series.
    Poster Design Chosen poster design for sermon series.
  • Mockup of cover design.
    Cover Design Mockup of cover design.
Here is how Five Loaves Design has helped other companies: